Supercell: looking back on 10 years of Hay Day – part two
Jun 28, 2022 19:58:33 GMT
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Post by lynnk2021 on Jun 28, 2022 19:58:33 GMT
www.pocketgamer.biz/interview/79076/supercell-looking-back-on-10-years-of-hay-day-part-two/
I'd like to excerpt the following highlight from the above interview.
I'd like to excerpt the following highlight from the above interview.
2018-2019
The rising tide of hypercasual, and its influence on the wider mobile industry
Stephan Demirdjian: I don’t know if this is a satisfactory answer – maybe it’s a very boring one – but the truth is, I don’t really remember ever comparing ourselves against the market. We were, of course, very aware of the developments and changes but taking, say, a competitive game and analysing it, seeing what we could draw from it? We never did this.
I mentioned the stability in our team, and the trust and psychological safety we had in each other. Besides wrestling with our own backlog, constantly revisiting Hay Day with community feedback and our own metrics, we never felt the need to study other titles in the market in such intensely detailed ways.
Sari Latvala: Honestly, I felt it was the other way around – some of the most popular games took a few of their best ideas from our game. We always had great, innovative ideas, so we didn’t feel the need to borrow from other titles.
Camilla Avellar: Hypercasual games are consumable and disposable – you’ll play for a week before moving onto the next one. This is completely antithetical to the Supercell way of making games, which we want people to play for decades, and in that sense, we didn’t look at the genre for possibilities or inspiration.
The rising tide of hypercasual, and its influence on the wider mobile industry
Stephan Demirdjian: I don’t know if this is a satisfactory answer – maybe it’s a very boring one – but the truth is, I don’t really remember ever comparing ourselves against the market. We were, of course, very aware of the developments and changes but taking, say, a competitive game and analysing it, seeing what we could draw from it? We never did this.
I mentioned the stability in our team, and the trust and psychological safety we had in each other. Besides wrestling with our own backlog, constantly revisiting Hay Day with community feedback and our own metrics, we never felt the need to study other titles in the market in such intensely detailed ways.
Sari Latvala: Honestly, I felt it was the other way around – some of the most popular games took a few of their best ideas from our game. We always had great, innovative ideas, so we didn’t feel the need to borrow from other titles.
Camilla Avellar: Hypercasual games are consumable and disposable – you’ll play for a week before moving onto the next one. This is completely antithetical to the Supercell way of making games, which we want people to play for decades, and in that sense, we didn’t look at the genre for possibilities or inspiration.
